Good to Great Content Marketing featuring Joe Pulizzi

Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World, will discuss how small businesses and brands are achieving real marketing objectives through the creation of compelling, relevant and consistent content. Joe will also share some of the latest research on content marketing, as well as how Joe's company has used exclusively content marketing strategies to make the Inc 500 and Weatherhead's fastest growing startup in Northeast Ohio.

About the Speaker
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event, Content Marketing World, and Chief Content Officer magazine. Joe is co-author of the highly praised book Get Content Get Customers, as well as Managing Content Marketing. Joe also writes one of the most popular content marketing blogs in the world.