NEOSA Sales & Marketing SIG: Effective Lead Generation Strategies for Tech Firms
According to the NEOSA Quarterly Survey, the regional tech sector performed very well last year with a high point of 77% of companies reporting good/very good results for the 4th quarter of 2012. While the industry may be doing well, finding and nurturing new prospects and customers is a constant challenge for tech firms. Creating awareness of one’s company and its products and services is critical.
But how does your company avoid reactive solutions that feature the “marketing flavor of the month? And how does your company develop and deploy an integrated, holistic approach that builds awareness but also connects prospects deeply to your company?
Join us for an engaging presentation by local marketing and media experts who’ll answer these questions and more to help your company develop an effective lead generation initiative.
